Fresh Media

Search Engine Optimisation Versus Google Adwords Versus Social Media Marketing – Which Method Do I Invest In?

It is a real challenge for any company competing on the net. Google has over a billion websites listed alone! All these websites are competing with yours for clicks. So how do you keep your head above the water? A good SEO company will be able to assist with SEO services but what about the rest?

Recently, the way business operates has completely changed. If we go back a short while ago, people still worked on traditional forms to choose their company. Customers would check out the local shops for what they wanted. The Internet has changed people’s buying habits for ever. Sales have dropped for high street shops on the whole- there is no doubt. Now business have to pick from an SEO company, a social media agency or a company to manage an Adwords campaign.

Internet marketers tend to expertise in one of the three methods. Some specialise and deliver in all three areas, but they are few and far between. So what exactly is each marketing method, and what are their advantages and disadvantages.

SEO is the Internet marketer’s holy grail. You are presented with two separate lists of results when you search on Google. Sometimes at the top, but mostly at the right, are paid adverts, which we’ll move onto in a bit. Prominantly, in the middle are natural, or organic results. The natural listings are what Google considers most important. Now imagine if you could impress Google enough that you could get on the first page of those results. Even better, what if you could appear in the top three results? This is where an SEO company comes in. SEO uses a number of different tweaks and methods. Onsite optimisation includes getting the titles and headers right. Next you have link building which a good SEO company should help with. Link building involves sending backlinks to your website from others. It is very basically, when website X puts a link to you. So what are the disadvantages? It is actually hard to fault SEO, because if you are exceptionally good at it, the benefits are enourmous. You could perhaps point out that Google can be unpredictable. A method that you have been using successfully can suddenly stop working. However, there are many different methods which a good SEO company will keep on top with.

If you don’t have the patience for SEO, then Pay Per Click advertising is worth considering. You can bid to be listed on the right hand side with pay per click. The great advantage of this, is you can to an extent control exactly what content appears. So your title and body text can sell your product and entice the user to click through. This is something you don’t have so much control over with organic results, as Google chooses what is displayed. Pay per click is also instant- you can be up and advertising in no time. Not only does it take months to get into Google, you have no guarantees you will stay in the position you are and not drop down. The pay per click model allows you to turbo your way to the top with no waiting around. On the other hand a good Adwords management company will be able to optimise your campaign to get your money’s worth. Adwords can be very expensive though- I’ve seen bids that are more than what the product itself is worth. A competent SEO company can be hired for a lot less.

You have probably heard of social media, and if you haven’t come across Facebook you cannot read the papers or watch the news!If you use the Internet regularly, or even just watch the TV, you have to have come across social media. The main two social networking websites are Facebook and Twitter, which are used by just about everyone. Who’s parents or grand parents don’t use Facebook these days?! Smart companies have realised social networking can be used for commercial gain. Social media is a very different form of advertising, as it is much more subtle. You should never try and sell with social media. Social media is all about making fans who tell their mates about you. A good social media agency can help here- but you need to be patient.

Media Companies vs. Ad Agencies

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